Product placement is
pretty interesting to me. Product placement is using the advertiser’s product
as part of the act of the show. An example is the Audi that James Bond drives
in the last James Bond Movie. I think it is really a good way to advertise
because Audi basically gets James Bond as their spokesperson; how awesome is
that? The other good thing about it for consumers is that it doesn’t cut into
the show like standard commercial breaks do. I think that a lot of shows now
are using product placement than before, and it is becoming more conspicuous. One
thing that I’ve noticed is that as more and more companies use product
placement, the movies that don’t are the ones whose products stick out. For
example Quentin Tarantino is well known for making up brand names for cigarettes
in his movies. I think this is a pretty creative way for him to stick out from
the rest of the directors because it makes the set more of a fictional place,
where product placement puts the scene more in line with the reality of our
daily lives.
I was just watching Quantum of Solace the other day and when James meets Camille and they are sitting down at a restaurant, Camille asks if he is wearing a Rolex watch. That little mention of a Rolex watch sat with me as I watched the rest of the movie. I think little mentions or glances of a product impact people more than they think. They related a Rolex watch with James Bond, who is cool and a ladies man. So as a male watching the movie, we are more inclined to believe that a Rolex watch will make us more like James bond; cool and a ladies man.
ReplyDelete