Dr. Novello used cause
and effect style reasoning to find a solution to the problem of children and
teens smoking. She saw a correlation between an increase in teen smoking with
the release of the Joe Camel ad campaign.
She reasoned that because these ads seemed to target a younger audience,
this was one of the causes of the increase in teen smoking. To combat this she
did two things. First she placed a ban on ads that target to kids, including
the Joe Camel ads. Second, she started to educate children in school about the
dangers of smoking. This way even teens already effected by the ads or from
peer pressure would be able to make informed decisions about whether or not to
smoke.
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